After contacting a few printing companies here in Barcelona, I finally decided to get a sample print from a couple of them. More than the prices, which were quite similar, I used response speed & quality as the main indicator for who I wanted to work with. I feel like nowadays I find myself associating quick responses to customer satisfaction all the time. That’s why I always try to reply to my emails as soon as possible. But I digress.
One thing that I already knew of manufacturing physical products (in this case printing them) but that still shocked me was how big of a difference in price per unit there is based on how big is your order (in terms of number of products manufactured).
For example, if I only order 500 items the price per unit is five times bigger than if I order 10,000. Considering the product at hand and my marketing budget for it (zero), this makes it tricky to set a price for consumers. Personally, I’m aiming for 500 orders, so I’ll set the price accordingly. If I end up selling thousands, then I’ll have a higher margin, which added to the volume, means I’ll make a nice profit. If I sell a few dozen units, I’ll lose some money (plus lots of time), but not too much. I still haven’t decided about the final price, but I’ll write about it when I do.
